BEAUTY · COSMETICS · SKINCARE
Beauty routines get shared naturally.
Every beauty product bought is potentially shared in a WhatsApp group. Social Pay captures this sharing and turns it into measurable sales with automatic cashback.
MODEL PROJECTIONS
What Social Pay aims for in your sector.
71%
share rate
model assumption · post-purchase
+34%
referred customer LTV
model assumption · vs. paid acquisition
-52%
CAC
model assumption · vs. Meta Ads
4.2×
net ROI
model assumption · beauty sector
Indicative estimates based on our model's assumptions, not observed results.
THE SECTOR CHALLENGE
Acquisition channels for beauty · cosmetics · skincare brands.
Meta CPA at €80-150 on premium beauty audience
Organic acquisition via existing customer communities
Micro-influencer dependency: untraceable ROI
Every customer becomes micro-influencer with precise attribution
Points loyalty programs: friction, low redemption
Instant cashback on card: no signup, no points to redeem
Difficulty reactivating occasional buyers
Referral link reminds brand and incentivizes repurchase
WHY IT WORKS
The product built for beauty · cosmetics · skincare.
Beauty gets recommended
Skincare, makeup, fragrance: highly prescriptive between friends.
Activated community
Your best customers become your best salespeople.
Boosted repurchase
Serums, foundations: each cycle = new share.
Premium ambassadors
VIP program with boosted cashback for top 10% customers.
Engaged ambassadors
Cashback rewards every recommendation and keeps engagement alive.
Viral product launch
Boosted cashback to 8% on your launches.
Ready to turn every order
into an acquisition channel?
Book a 60-minute audit with a growth expert. We'll deliver a quantified projection and a tailored integration plan.
- Free audit of your checkout funnel
- Personalized revenue projection
- Live back-office demo in 60 minutes
- No commitment