FOR CMOs
Reduce your dependency on Meta and Google Ads.
Your CFO asks to rationalize media budget, your CEO wants more growth, and your Meta campaigns plateau. Social Pay adds a 3rd structural channel: organic acquisition via your customers.
MODEL PROJECTIONS
What Social Pay aims for in your sector.
-30%
Meta budget
target · over 6 months
4.2×
ROI vs. Meta Ads
model assumption
+38%
additional revenue
model assumption · attributed to Social Pay
3e
channel
alongside Meta and Google
Indicative estimates based on our model's assumptions, not observed results.
THE SECTOR CHALLENGE
Acquisition channels for for cmos brands.
Meta CPM doubled in 2 years, ROAS declining
Organic channel independent from ad auctions
80% paid dependency: fragile if ad account blocked
Structural diversification: an additional owned channel
Hard to prove ROI of 'organic' investments
Precise first-party attribution, revenue tracked to the cent
CFO pressure on blended CAC
Performance-based: 3.5% of incremental revenue
WHY IT WORKS
The product built for for cmos.
Reduce dependency
Build a channel that lets you gradually lower your Meta budget.
CMO-ready metrics
ROI dashboards, blended CAC, cohort LTV.
3rd structural channel
Beyond Meta + Google, an independent pillar.
Community valorization
Turn your customer base into a marketing asset.
Zero brand conflict
No displayed discount, 100% on-brand styling.
Compliance security
Built for PCI DSS, GDPR and PSD2: clear answers for your DPO.
Ready to turn every order
into an acquisition channel?
Book a 60-minute audit with a growth expert. We'll deliver a quantified projection and a tailored integration plan.
- Free audit of your checkout funnel
- Personalized revenue projection
- Live back-office demo in 60 minutes
- No commitment