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What we learn deploying Social Pay across 50+ e-commerce brands. Actionable tactics, industry benchmarks, quantified case studies. Read by European CMOs and Heads of Growth.
Exclusive benchmark across 180+ European D2C brands: share rate, optimal cashback, and blended CAC by sector. Beauty 74%, fashion 58%, food 41%, sport 67%.
Practical guide to measure incrementality, referred-customer LTV, and your program's real ROI. Complete formula, downloadable Excel template, and the 3 mistakes that artificially inflate ROI.
Detailed technical analysis of iOS 17's impact on Meta tracking in 2024-2026: Link Tracking Protection, Private Relay, degraded CAPI. The 4 priority fixes for your stack.
Sophie Laurent, CMO at Maison Lune, walks through the 5 trade-offs that took blended CAC from €68 to €22 in 9 months. Methodology, mistakes, and what she'd do differently.
Complete playbook for D2C e-commerce: why your Meta CAC is doubling, how European leaders cut it by 3× by activating checkout-integrated referral, and how to deploy it on Shopify in 48h.
Analysis of 47 A/B tests on cashback rate: the marginal returns curve, psychological thresholds, and optimal % per sector. Not all A/B tests are worth running.
Complete technical guide for ops/tech teams: how to install, configure, test, and launch Social Pay on your Shopify Plus without a developer. Compatible with Checkout Extensibility, Shop Pay, Apple Pay.
How beauty DNVB À Moi Paris turned its 18,000-customer base into a 2nd acquisition channel, reduced Meta CAC by 52%, and generated €48,250 in additional monthly revenue.
Benchmarks, case studies, tools, tactics. 5-min read. Zero pitch. 2,400+ D2C leaders read each week.
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