Actionable playbooks, industry benchmarks and technical guides for e-commerce teams. Written for European CMOs and Heads of Growth.
Model-based estimates, vertical by vertical: share rate, target cashback, and blended CAC. Assumptions: beauty 74%, sport 67%, fashion 58%, food 41%.
Practical guide to measure incrementality, referred-customer LTV, and your program's real ROI. Complete formula, downloadable Excel template, and the 3 mistakes that artificially inflate ROI.
Detailed technical analysis of iOS 17's impact on Meta tracking in 2024-2026: Link Tracking Protection, Private Relay, degraded CAPI. The 4 priority fixes for your stack.
Complete playbook for D2C e-commerce: why your Meta CAC keeps climbing, how checkout-integrated referral can, according to our model, cut the acquisition cost of referred customers by 3× or more, and how to deploy it on Shopify in 48h.
Our cashback rate model: the marginal returns curve, psychological thresholds, and a starting % per sector. Plus the 3 A/B tests actually worth running.
Complete technical guide for ops/tech teams: how to install, configure, test, and launch Social Pay on your Shopify Plus without a developer. Compatible with Checkout Extensibility, Shop Pay, Apple Pay.
Benchmarks, playbooks, tools, tactics. 5-min read. Zero pitch.
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