BENCHMARKS DU SECTEUR
Les marques du secteur qui ont adopté Social Pay.
0%
share rate
high product visibility
+0%
referred AOV
higher basket
0%
gift orders
referred in Q4
0.0×
net ROI
accessories portfolio
LE DÉFI DU SECTEUR
Les canaux d'acquisition pour les marques accessories · jewelry · leather goods.
Fierce competition on 'jewelry/watch/bag', CPC €3-8
Acquisition via existing customers who display your products
Frequent gifts but classic tracking impossible
First-party attribution even for shared gifts
High price sensitivity, promotions hurt the brand
Post-payment cashback = premium positioning preserved
Products desired on Instagram, conversion hard to measure
Every mention becomes a tracked link
POURQUOI ÇA MARCHE
Le produit taillé pour accessories · jewelry · leather goods.
Gift = natural sharing
40% of e-commerce gift volume. Social Pay captures giver and receiver.
Visible objects
Watches, bags, jewelry: products constantly displayed socially.
Prescriptive emotion
Emotional purchases tied to moments.
Supported high AOV
5% cashback on €450 jewel = €22.50 paid back.
Strong seasons
Xmas, Valentine's, Mother's Day: boost in gift windows.
Premium preservation
No 'promo code' that devalues. Discreet cashback, reserved for sponsor.
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