GLOSSARY
The vocabulary of e-commerce referral & cashback.
Clear definitions, no jargon. Post-purchase referral, card-to-card cashback, blended CAC, incrementality, enriched CAPI — everything a CMO or growth manager should master in 2026.
TERM
Blended CAC
Weighted average customer acquisition cost across ALL acquisition channels (Meta, Google, referral, SEO, email, etc.), divided by total new customers.
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TERM
Card-to-card cashback
Instant cashback payout directly onto the recipient's payment card, with no intermediate wallet and no IBAN entry.
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TERM
Post-purchase referral
Marketing mechanic where the customer receives a unique referral link immediately after their order, which they share with friends and family in exchange for a reward on generated sales.
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