Social Pay vs ReferralCandy
ReferralCandy is one of the best-known referral apps in the Shopify ecosystem. Social Pay is the modern European alternative, post-purchase-oriented, with cashback paid automatically to the card, no PayPal or IBAN, rather than promo coupons. Here's what changes if you switch.
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- Cash paid directly to the referrer's card, with no coupon to manage
- Reward tied to the referrer's order rather than a reusable promo code, which limits leaks to coupon sites
- Deterministic post-purchase tracking (zero Meta pixel dependency)
- European pricing in euros, French-language support, EU hosting
Mechanic
| Feature | Social Pay | ReferralCandy |
|---|---|---|
| Reward type | Card-to-card cash | Coupons, cash, or store credit |
| Native post-purchase targeting | Yes | Yes |
| Reward payout | Automatic, once the return window closes | After the review period and the monthly invoice is paid |
| What the referrer must do to get paid | Nothing: paid to the card used | Have or create a PayPal account |
| Cash payout currency | EUR | USD (via PayPal) |
Integrations
| Feature | Social Pay | ReferralCandy |
|---|---|---|
| Shopify | Yes | Yes |
| WooCommerce | Yes | Yes |
| Custom / headless | Yes | Yes |
Data & analytics
| Feature | Social Pay | ReferralCandy |
|---|---|---|
| Real-time analytics | Yes | Yes |
| Repeat-purchase tracking for referred customers | Yes | Yes |
Pricing
| Feature | Social Pay | ReferralCandy |
|---|---|---|
| Entry plan | €89/mo | Monthly subscription (several tiers) |
| Commission on referred sales | 3.5% | Varies by plan |
| Billing currency | EUR | USD |
FAQ
Can we still use coupons alongside cashback?
Yes — Social Pay can issue dynamic vouchers alongside cash cashback (useful for low-AOV verticals like food where cash doesn't create enough perceived value). You can mix mechanics by customer segment.
Can referral promo codes leak to coupon sites?
It's a known risk with mechanics based on reusable promo codes: a code posted on a coupon site can be used by customers who would have bought anyway, diluting margin. With Social Pay, cashback is tied to the referrer's order ID and the shared link, which greatly limits this kind of abuse.
Does Social Pay support cross-border sales?
Yes for European markets (FR, DE, IT, ES, NL, BE). Cashback is paid in EUR to the referrer's card in the issuing country. USD/GBP support is a target on our roadmap (Q4 2026).
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