Social Pay vs ReferralCandy
ReferralCandy is one of the best-known referral apps in the Shopify ecosystem. Social Pay is the modern European alternative, post-purchase-oriented, with instant cashback paid to the card rather than promo coupons. Here's what changes if you switch.
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QUICK VERDICT
- Cash paid directly to the referrer's card, with no coupon to manage
- Reward tied to the referrer's order rather than a reusable promo code, which limits leaks to coupon sites
- Deterministic post-purchase tracking (zero Meta pixel dependency)
- European pricing in euros, French-language support, EU hosting
Mechanic
| Feature | Social Pay | ReferralCandy |
|---|---|---|
| Reward type | Card-to-card cash | Coupons, cash, or store credit |
| Native post-purchase targeting | Yes | Yes |
| Reward payout | Instant | After a review period |
Integrations
| Feature | Social Pay | ReferralCandy |
|---|---|---|
| Shopify | Yes | Yes |
| WooCommerce | Yes | Yes |
| Custom / headless | Yes | Yes |
Data & analytics
| Feature | Social Pay | ReferralCandy |
|---|---|---|
| Real-time analytics | Yes | Yes |
| Repeat-purchase tracking for referred customers | Yes | Yes |
Pricing
| Feature | Social Pay | ReferralCandy |
|---|---|---|
| Entry plan | €89/mo | Monthly subscription (several tiers) |
| Commission on referred sales | 3.5% | Varies by plan |
| Billing currency | EUR | USD |
FAQ
Can we still use coupons alongside cashback?
Yes — Social Pay can issue dynamic vouchers alongside cash cashback (useful for low-AOV verticals like food where cash doesn't create enough perceived value). You can mix mechanics by customer segment.
Can referral promo codes leak to coupon sites?
It's a known risk with mechanics based on reusable promo codes: a code posted on a coupon site can be used by customers who would have bought anyway, diluting margin. With Social Pay, cashback is tied to the referrer's order ID and the shared link, which greatly limits this kind of abuse.
Does Social Pay support cross-border sales?
Yes for European markets (FR, DE, IT, ES, NL, BE). Cashback is paid in EUR to the referrer's card in the issuing country. USD/GBP support is a target on our roadmap (Q4 2026).
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