Social Pay vs Mention Me
Mention Me is an established referral platform, born in the UK and used by many e-commerce brands. Social Pay is the native-checkout European alternative with instant card-to-card cashback and a post-purchase mechanic built for FR/DE/IT DNVBs. Here's what changes feature by feature if you switch.
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QUICK VERDICT
- Cashback paid instantly to the referrer's card: no voucher to redeem on your site
- Native Shopify Plus integration (Checkout Extensibility), code-free install in 30 min
- Referral offered right on the confirmation page, with no signup or IBAN for the referrer
- Public pricing: €89/mo + 3.5% of referred sales, no setup fee (Mention Me: quote-based pricing)
Reward mechanic
| Feature | Social Pay | Mention Me |
|---|---|---|
| Referrer reward type | Cash back to card | Discounts, gifts… (multiple types) |
| Payout delay | Instant | Depends on reward type |
Technical integration
| Feature | Social Pay | Mention Me |
|---|---|---|
| Shopify integration | Yes | Yes |
| WooCommerce | Yes | Yes |
| Code-free install | 30 min | Project-dependent |
| Public REST API | Yes | Yes |
Data & compliance
| Feature | Social Pay | Mention Me |
|---|---|---|
| 90-day cohort analytics | Yes | Yes |
| Built-in reward A/B testing | Yes | Yes |
| GDPR / DPA available | Yes | Yes |
Pricing
| Feature | Social Pay | Mention Me |
|---|---|---|
| Monthly subscription | €89 | Quote-based |
| Commission on referred sales | 3.5% | Quote-based |
| Setup fees | €0 | Quote-based |
| Minimum commitment | None (monthly) | Quote-based |
| Trial / 6 months free | Yes | Quote-based |
FAQ
Can we migrate our Mention Me customer base to Social Pay?
Yes. Our team provides a CSV import format (hashed email + referral history) and helps you keep your list of ambassadors already active on Mention Me. Timing depends on the volume of data to migrate.
Why bet on instant cashback rather than store credit?
Because delay kills virality. A deferred store credit forces the referrer to come back to your site to benefit from it. Instant cashback to their card is perceived as 'real money': that's the core assumption of our model, which anticipates a significantly higher share rate. It's the difference between 'voucher' and 'reward'.
What happens to customers already referred on Mention Me?
Their history stays with Mention Me. On Social Pay, they start fresh as new referrers, with a link generated on their next purchase. Our assumption: instant cashback can reactivate part of these ambassadors.
Is Social Pay available in the UK?
The UK isn't our priority market: our focus remains continental Europe (FR, DE, IT, ES, NL, BE), and DAC7 reporting (EU-specific) doesn't apply there. For UK-only deployments, Mention Me might remain more appropriate — that's their home market.
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